An ecourse is an interesting idea
to market your products. You can offer to train your
subscribers on a particular topic. By doing this your
readers will be pleased that you are offering them
information and will love to receive the information
directly to their inbox over the period of the course.
First you should decide what topic
you want to write your ecourse about, design the ecourse
so that it fits into between 5 and 7 lessons. Next
you should start writing an introduction article which
will set the scene for the rest of the articles, explain
what you hope to teach them, and some general background
information. The main articles should try to teach your
readers something on the chosen topics. And the last
article should review what they should have already
learned.
You should send a new part of the
course every day try to keep each article to a separate
point concerned with the main topic.
Make sure your ecourse provides
useful information and don't make it obvious that you're
trying to sell something. If you can show that you know
what you are talking about then you and your company
will be much more credible.
Ecourses are great because they
show people that you know what your are talking about in
terms of this subject, it shows that you are
knowledgeable in this area and so hopefully they will
trust you and buy your products.
Once you've written your ecourse
you should load it into your auto responder, load each
individual article into your email autoresponder ready to be
fired off when you need them to be.
Offer an ecourse and people well
start to get interested in your site, you can hopefully
keep them on your mailing list for a long time and they
will hopefully continue to visit your site and buy for
products in the future.
Remember who signs up to receive
your ecourse, this way you can see just how successful
it is, if it's successful then you can repeat the same
again sometime in the future, if not then you can look
at alternative ways of advertising. If they work you
could even offer a discount to people that read your
ecourse!
